The LA Times covered the opening of Zoe Buckman’s CHAMP on Sunset Boulevard. The Times particularly focused on the efforts of alice + olivia that allowed CHAMP to happen. An excerpt reads,
“Bendet was sold after the initial meeting and went on to also create T-shirts, totes and sweatshirts around the work, now being sold in her stores as means of furthering the conversation about female empowerment. The pieces are priced from $95 to $275.
‘Alice + Olivia, we’re such vocal supporters and proponents of everything regarding female empowerment, feminism. It’s what our brand is about. My office is 400 women, a brand that’s designed by women for women,’ Bendet said of her decision to support the project. ‘To me, it was such a no brainer. How often in your life, your career do you have the opportunity to, A, help a friend whose an artist and, B, sponsor a 43-foot tall uterus on Sunset Boulevard?'”